Bell Helmets - Visual Center

At Bell Helmets, I led the redesign of digital and print marketing assets for upcoming campaigns, addressing challenges with web banners—such as letter-boards and mobile banners—that struggled to showcase products and essential information. I shifted the focus to compelling lifestyle photography, presenting products in real-life contexts to make the assets more engaging and relatable. This approach not only elevated the visual appeal of the banners but also increased consumer attention and interaction, particularly on mobile.

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Role:
Lead Designer

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Client:
Bell Helmets