One of my first projects at Kikoff was leading a refresh of the existing static ad system. The ads lacked visual cohesion and consistent brand expression, so as Kikoff’s first marketing designer, I stepped in to define foundational brand guidelines while simultaneously redesigning ad creatives at scale. The result was a more cohesive, personality-driven visual system that brought clarity and consistency across key marketing touchpoints.

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Role:
Lead Designer

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Client:
Kikoff